Amber Bennett is an Alberta-based communications consultant and Canadian Associate with Climate Outreach, a team of social scientists and communication specialists working to widen and deepen public engagement with climate change. As manager of the Alberta Narratives Project, she worked to bring together more than 75 individuals and organizations to host climate-energy conversations around Alberta – making it one of the largest public engagements of its kind. Her work bridges the space between research and practice and helps to translate social insights into applied climate engagement tools. In addition to her work with Climate Outreach, Amber has spent more than 10-years working in environmental communications with government, non-profits and business. She holds a Bachelor’s degree in Public Relations and a Masters of Arts in Environmental Education and Communications.

 

Presentation

Building a Constituency for Climate Action

Are you engaging millennials, women and new Canadians in your climate outreach? You should be according to the latest research. Across political and social spectrums, there are growing opportunities to engage new and diverse audiences of Canadians that care about climate change but have not been ‘activated’.

This session will provide participants with a quick review of the Alberta Narratives Project and the new Canadian research on climate communications imperatives, then take a deeper dive into how to engage priority audiences, find authentic messengers and use value’s-based narratives on the environment and climate change to build a community of climate change champions who take action and push for political leadership on climate change policy. Participants will work on message creation, audience identification and potential collaboration strategies that include new climate allies.

 

Look for this presentation in the Friday Morning program at 10:30 am. If you haven’t already, get your tickets to the 2019 Environmental Gathering!

 

Explore this environmental solution through the lens of these United Nations Sustainable Development Goals:

Alberta Ecotrust 2019 Environmental Gathering United Nations Sustainable Development Goal 4 Quality EducationAlberta Ecotrust 2019 Environmental Gathering United Nations Sustainable Development Goal 13 Climate ActionAlberta Ecotrust 2019 Environmental Gathering United Nations Sustainable Development Goal 17 Partnerships for Goals