Talking Climate: How to Communicate Climate Change Effectively and Engage New Audiences
While many of us have dedicated our lives to education and communications, climate change presents some new and unique communication challenges – including that we often struggle to have conversations with people different than ourselves.
Climate Outreach (CO) is the leading European specialist in climate communications with an international reputation for pioneering programmes with audiences including youth, trades unions, people of faith and people with conservative values. In this three-hour interactive training, CO’s founder George Marshall will provide key insights and practical advice on how to break beyond the usual suspects, engage new audiences in climate conversation and how to more effectively weave climate change into our current programming.
Participants can expect to receive an overview of what works in climate outreach and become mindful of the language and approaches to avoid, particularly with special audiences like youth and the unengaged. They will receive practical advice on how to design and test climate language on a limited budget. And, working together, we will explore narratives that can speak across our current political polarization towards a shared sense of Alberta identity. The primary focus, simply put, will be “how can we have effective climate conversations with someone different than ourselves?”
This training has been designed for communicators, environmental educators working with public and K-12 audiences, and activists focused on climate outreach. It will include Albertans from a wide range of sectors and subject areas. Organizational teams are encouraged to register, though spots are limited and subject to availability.
George Marshall and the organization he co-founded, Climate Outreach, are the leading European specialists in climate communications. He is a lead advisor to European governments and counts the United Nations, World Bank, World Wildlife Fund and International Climate Action Network among his clients. His book, Don’t Even Think About It, is widely regarded as one of the most important books published on climate change communications.
Monday, September 25, 1-4 pm
River View Room, Shaw Conference Centre, 9797 Jasper Ave, Edmonton
Wednesday, September 27, 1-4 pm
CIVIC On Third, 130 3 Ave SE, Calgary
Talking Climate has been offered by the Alberta Council for Environmental Education, Alberta Ecotrust and the Pembina Institute, with support from the Calgary Foundation, the City of Edmonton, City of Calgary and Government of Alberta. Through their generous support, this workshop will be offered free of charge.