COMMUNICATIONS AND OUTREACH FOR WATERSHED HEALTHCategory: 2013, Completed, Grant, Major Project, Water
Oldman Watershed Council
This grant will allow the Oldman Watershed Council (OWC) to hire a Communications Coordinator to implement our Communications and Outreach Work Plan, enhancing their capacity to achieve their mission to maintain and improve watershed health as they educate and engage more people.
Many people do not understand watershed issues and how they can be part of the solutions. Addressing environmental issues is complex and usually takes a backseat to economic and social desires because they are difficult to understand and may not have immediately visible consequences that are meaningful to individuals.
Our culture does not generally think long term and it takes clear, simple messages that convey urgency, injustice and empowerment to catch people’s attention and nudge them towards action.
The OWC has a suite of action-oriented, on-the-ground programs that empower hundreds of watershed residents each year and make it easier for people to take action to improve watershed health. For example, one program supports rural landowners financially and technically to implement projects that protect and improve water quality and riparian areas. Other programs include weed pulls, forums, workshops and tours. They share knowledge and provide practical tools and resources to empower people to take positive action to improve water quality, conserve water and improve the overall health of the watershed.
More people would get involved in their programs and take action to improve watershed health if they had the capacity to implement their Communications and Outreach Work Plan.