The Alberta Solar Directory available at solaralberta.ca is Alberta’s most used solar and solar-related directory with over 26,000 annual views. There is currently no pre-qualification process to be featured on the directory, other than paying Solar Alberta membership dues and agreeing to adhere to the Alberta Solar Business Code of Conduct. Solar Alberta has been relying on its complaints process as the enforcement mechanism. However, a recent increase in complaints has made it clear that the province’s solar sector would benefit from a pre-qualification process for companies to be featured on the Directory. This will ensure that the Directory remains a reliable and helpful resource for consumer protection and regulation of the province’s solar industry.

With this grant, Solar Alberta will hire a staff member to vet members and ensure that organizations on the Directory have insurance coverage, meet the criteria outlined in the Solar Business Code of Conduct, do not feature misinformation on their websites, and do not produce misleading advertisements. High consumer confidence in Alberta’s solar sector is key to increasing solar adoption, and the Alberta Solar Directory is an essential resource in this area, thereby reducing emissions through more solar adoption and improving Alberta’s overall environmental outcomes.