This project complements the policy and regulatory work the Alberta Energy Efficiency Alliance (AEEA) is already undertaking by adding a demonstration of physical Demand Side Management (DSM) projects in order to show Alberta-based examples and deepen understanding of DSM. To date, AEEA's work on DSM has focused primarily on pulling from examples and benefits of DSM delivered in other jurisdictions. This new project would complement past and current work by supporting and highlighting specific examples where the benefits of DSM are being demonstrated in Alberta. The project will also work to build relationships between diverse stakeholder groups and strengthen DSM implementation opportunities moving forward.